Free Your Commute
W're passionate about board sports and freedom. We're constantly looking to remove the constraints and frictions of our daily commute to make it exceptional. Our products are designed to increase the sense of freedom experienced while on the move.
We remove all non-essential intermediaries
We refocus the value chain on what really matters to the customer. No wholesaler, no import company, no communication, advertising or press relations agency. We cultivate a very low cost of acquisition and maintain consistent and transparent margins. This promise of frugality requires constant reinvention, digitalization of all facets of our business and removing everything that is not essential for our customers.
Our prices are good and stable all year long, we don't do temporary discounted sales. We multiplied our turnover by 5 in 2018, the day we decided to remove an intermediary (distributor) and lower our prices by 38%. Since then we have doubled our turnover every two years. Our growth continues to accelerate and our team is growing.